After issuing the new Swedish Gambling Act, on the 1st of January 2019, Sweden introduced the long-awaited re-regulation of gambling market. As of 1st of August 2018, all the online gambling operators who wished to continue or to start their gaming operations in Sweden were to submit their applications with a promise from the SGA that they will process as many applications as possible before the deadline on the first day of 2019.
The ‘need for speed’ and instantaneous gratification for today’s Digital Natives is paramount for brands operating in today’s Digital Economy. Digital Natives are tethered to their devices and enslaved to technology that the device delivers. Just like your coffee first thing in the morning, everything in day-2-day life is connected, and always on. This digital universe is about instant gratification and instant real-time communication, for our still digitally connected and demanding digital society.