Over the years, Finnplay has built its technology and expertise in the iGaming industry as both a platform technology provider and a traditional white label operator. The Finnplay group holds many of the most sought-after gaming licenses including;
A Platform to Build On
Increasingly, large and successful operators are becoming interested in growing their brands in cooperation with a licensed third-party technology partner like Finnplay. Working with a trusted third party allows companies to launch new markets and new brands quickly and with minimized risk. Earlier this year, Finnplay formed a brand partnership with Global Gaming to operate their successful brand, Nanocasino in the Swedish market. Speaking to EGR Mobile Intelligence, Global Gaming CEO Tobias Fagerlund says,
“We partnered with Finnplay because we think they are simply a very good partner. They have a good brand and we have the marketing capacity and knowledge to make it a success." Tobias Fagerlund, CEO Global Gaming (eGaming Review, issue #184)
Larger companies can be slower moving and rolling out new brands or taking on new markets/licenses can be a long process. Working with a third-party partner like Finnplay offers tremendous benefits including speed-to-market, flexibility and added features. Importantly however, with Brand Partnerships, those advantages don't have to come with any sacrifice in security, compliancy or brand reputation.
Finnplay's founder and CEO, Martin Prantner says,
“With brand partnerships, Finnplay is able to provide market-leading technology, top level compliancy and our deep experience and expertise from an operational perspective as a successful license holder." Martin Prantner, CEO Finnplay Technologies
This means that even the largest operators can move with the speed and flexibility of younger, faster operators – all while maintaining a minimal risk and good profitability.
A New Model
The Brand Partnership model is an exciting way for established operators to accelerate their growth by leveraging their expertise in marketing and brand building but building on the back of a reliable and dedicated technology platform. Using a proven third-party provider, successful operators can expand more quickly, incubate new brands and test new markets with acceptable risk and cost. In the ever-evolving regulatory ecosystem fraught with risk and change, being small and nimble can be a big advantage. Now large companies can gain the dexterity and flexibility of a smaller operator with the resources and know-how of a world-leading company. It's the best of both worlds.
Find out how brand partnerships can accelerate your entry into new markets by contacting Finnplay today https://finnplay.com/contact-us.html