Brand Partnerships

How big operators can move faster with less risk

Over the years, Finnplay has built its technology and expertise in the iGaming industry as both a platform technology provider and a traditional white label operator. The Finnplay group holds many of the most sought-after gaming licenses including;

  • MGA Type 1 License
  • MGA Type 2 Betting License
  • UK Remote Gambling Software License
  • UK Casino License
  • UK Betting License
  • UK Pool Betting License
  • SE Casino License
  • Curaçao Gaming License
  • Romanian Class 2 License

Being a license holder has taught Finnplay the challenges experienced by iGaming operators in today’s market.  Increasing regulation, fees, taxes and scrutiny by national regulators are constantly narrowing margins while at the same time, amplifying the risks of running an online gambling site.  However, it also presents a big opportunity for platform providers who are able to innovate their technologies in step with the evolving compliance requirements.

Finnplay has been a pioneer in developing integrated RG features in our platform Titan.  We were also among the first in the industry to implement key features addressing AML, KYC, SOF and SOW concerns.  Titan is engineered to detect suspicious activity and raise the appropriate flags and notifications as they occur. At the same time, Titan is an open platform – designed for maximum compatibility and integration with other sites and providers.

A Platform to Build On

Increasingly, large and successful operators are becoming interested in growing their brands in cooperation with a licensed third-party technology partner like Finnplay.  Working with a trusted third party allows companies to launch new markets and new brands quickly and with minimized risk.  Earlier this year, Finnplay formed a brand partnership with Global Gaming to operate their successful brand, Nanocasino in the Swedish market.  Speaking to EGR Mobile Intelligence, Global Gaming CEO Tobias Fagerlund says,

“We partnered with Finnplay because we think they are simply a very good partner.  They have a good brand and we have the marketing capacity and knowledge to make it a success.” 

Larger companies can be slower moving and rolling out new brands or taking on new markets/licenses can be a long process.  Working with a third-party partner like Finnplay offers tremendous benefits including speed-to-market, flexibility and added features.  Importantly however, with Brand Partnerships, those advantages don’t have to come with any sacrifice in security, compliancy or brand reputation.

 Finnplay’s founder and CEO, Martin Prantner says, 

“With brand partnerships, Finnplay is able to provide market-leading technology, top level compliancy and our deep experience and expertise from an operational perspective as a successful license holder.”

 This means that even the largest operators can move with the speed and flexibility of younger, faster operators – all while maintaining a minimal risk and good profitability.

 A new model

The Brand Partnership model is an exciting way for established operators to accelerate their growth by leveraging their expertise in marketing and brand building but building on the back of a reliable and dedicated technology platform.  Using a proven third-party provider, successful operators can expand more quickly, incubate new brands and test new markets with acceptable risk and cost.  In the ever-evolving regulatory ecosystem fraught with risk and change, being small and nimble can be a big advantage.  Now large companies can gain the dexterity and flexibility of a smaller operator with the resources and know-how of a world-leading company. It’s the best of both worlds.

Brian Forth
Marketing Manager

Tags: brandpartnerships, iGaming, OpenPlatform, TitanPlatform, aml, kyc, nanocasino, global_gaming