After issuing the new Swedish Gambling Act, on the 1st of January 2019, Sweden introduced the long-awaited re-regulation of gambling market. As of 1st of August 2018, all the online gambling operators who wished to continue or to start their gaming operations in Sweden were to submit their applications with a promise from the SGA that they will process as many applications as possible before the deadline on the first day of 2019.
The ‘need for speed’ and instantaneous gratification for today’s Digital Natives is paramount for brands operating in today’s Digital Economy. Digital Natives are tethered to their devices and enslaved to technology that the device delivers. Just like your coffee first thing in the morning, everything in day-2-day life is connected, and always on. This digital universe is about instant gratification and instant real-time communication, for our still digitally connected and demanding digital society.
A warm welcome to all our friends, business partners, and fellow iGaming colleagues within the industry from myself as founder and CEO of Finnplay. This is our first introductory blog of which to set the scene of what's happening at Finnplay and the broader iGaming industry, over the coming months. We hope to offer useful and practical insights on the latest hot topics affecting our sector, but with good-old-fashioned no-nonsense Finnish style. After all, our mantra is 'strong enough to bend,' and as we all know, in the iGaming industry if you don't bend with the headwinds, well you know what shall happen, I'm sure.